The power of personal branding: how to stand out in a competitive job market

We know contracting can be a dog-eat-dog world, and that’s why it’s important to always stay ahead of the competition. One way to do this is by building a strong personal brand which offers services unparalleled by your competitors. In this blog, we discuss how to stand out in the competitive job market. 

1. Find a gap in the market 

What are your competitors lacking? If you can identify a pain point that no one else seems to be tackling, clients will have no choice but to come to you! Do your market research and find your niche. 

2. Focus on your USP

Think about what really sets you apart from the crowd: in other words, what’s your unique selling proposition? Perhaps you are a web designer that specialises in a certain area or a project manager who has a track record of finishing projects ahead of schedule. Whatever it is – make sure you flaunt it! 

3. Endorsements 

Ask clients to provide references (e.g. via LinkedIn endorsements) so prospective business partners can see evidence of your skills and expertise. Depending on your line of work, it may also be advantageous to create a portfolio showcasing previous work/projects. By providing testimonials, prospective clients can rest assured that they are investing time and money in the right person!

4. Be transparent

Make sure your website is easy to navigate and clearly displays your services, pricing and availability. The more information available, the more likely people/businesses will want to work with you because let’s be honest – most people won’t bother if they have to chase for the basics. 

5. Personality is everything!

As a freelancer, you are the face, heart, and soul of your business. Whether you’re outgoing, shy or a little bit quirky – own it! Authenticity is rare so use it to your advantage. Your clients will appreciate working with someone who is open and willing to build rapport. 

Looking for a trusted and transparent umbrella service, which is accredited by Professional Passport? You’ve come to the right place! Get in contact with the Mint Umbrella team today via [email protected] or give us a call on 02039676846.